Creative Dorset – developing cultural tourism in Dorset, Bournemouth and Poole
Creative Dorset has been awarded £950,000 to fund a three year project to boost the arts and culture sector in Dorset, Bournemouth and Poole. This project, jointly funded by the Arts Council Creative Local Growth Fund and the European Regional Development Fund, will explore different ways that the arts sector can become self-sustainable in the future; improving economic growth, creating jobs and developing new products.
A key economic driver for Dorset is tourism, and part of the project is to explore how Dorset’s arts and culture sector - festivals, performances, literature, heritage, landscape, visual art, museums, food and drink - can be used to attract visitors to the county; increase their spend and extend the season.
Over the next three years the cultural tourism strand aims to encourage pan Dorset’s tourism and cultural organisations to connect with each other; jointly promoting Dorset to tourists as a cultural destination, and in doing so promote business growth. It will specifically work with the two sectors to look at:
Improving the culture welcome for tourists
Improving information channels between culture and tourism
Creating new ways for tourism businesses to use culture to attract new and repeat business, and improve the visitor experience
Develop new market segmentation and market intelligence help both sectors target tourists
The groundwork for this part of the project has already been completed, with the implementation of the first phase of Dorset’s Culture and Tourism Action plan over the last year. This has collected information on how the sectors view each other; their individual seasonal cycles and needs; and how they perceive cultural tourism. It has run two facilitated networking event – Cultural Canapes and Glorious Food – to start the conversation. A comprehensive audit of the cultural offer has been created, which will be mapped with the tourism offer to identify where the offer is strongest. It has begun to consider themes and events around which tourism ‘packages’ can be developed. And it has started to look at what future communication channels – social media, websites, GoogleTrips – can offer Dorset in the future, so that the county, its rich culture and renowned tourist offer can be ahead of the curve.
At the end of three years, we hope that the cultural tourism landscape will be bigger, brighter and richer, in every sense of the word!
Infomation to support front of house staff in tourism businesses in understanding the range of activities (including cultural activities) on offer across Dorset.
To register for free: www.dorsetambassador.co.uk/
Additional Information Sheets:
Culture and tourism consultation summary Dorset Arts Trust June 2014
Dorset culture and tourism facts briefing sheet Sept 2014
National and local tourism data sources Dorset Arts Trust Oct 2014
The Dorset Culture and Tourism Action Plan (see below) will support culture and tourism organisations and businesses to work more closely together to ensure that visitors receive the best welcome to Dorset on arrival and during their stay; that they have clear information about Dorset’s cultural offer and that more visitors come to Dorset and stay longer. Based on wide consultation across Dorset, Bournemouth and Poole, the plan supports delivery of the Dorset Destination Management Plan.
Here is the Dorset Culture and Tourism Action Plan_Report_Low Res and Dorset Culture and Tourism Action Plan_Summary_Low Res
For ease of printing the above documents please follow this link and download from the Creative Dorset page of the Dorset For You website.
Contact us if you would like to view the full Evidence Base document associated with the Dorset Destination Management Plan or to find out more about this initiative.